drew craig

§ About

An agility coach for
humans — not processes.

I help people and teams actually make agility work — not just talk about it. I design product operating models, build agile practices from scratch, and craft growth tools that move teams from overwhelmed to genuinely owning their work.

Philosophy

  • Pragmatism over perfection.
  • Clarity over consultant-speak.
  • Empowerment over dependency.

Top skills

  • AI-Native Product Management
  • Product Operating Models
  • Enterprise Agility
  • OKRs & Outcomes
  • Flow Metrics
  • Leadership Coaching
  • Systems Thinking
  • Discovery & Portfolio

Certifications

  • Professional Scrum Master — PSM I
  • ICAgile Certified Professional — Agility in the Enterprise
  • Flow Framework Professional
  • CompTIA A+ (Technical)
  • Confronting Bias: Thriving Across Our Differences

Honors

  • Summa Cum Laude — Drexel University

§ Experience

Where I've worked.

  1. Vanguard

    Malvern, PA

    Aug 2022 — Present

    Sr. Digital Product Excellence Coach

    • Crafting and operationalizing an AI-Native Product Management offer and operating system — equipping PMs and product teams with tools, workflows, and mindsets that reduce friction and unlock the full potential of AI in their day-to-day practice.
    • Providing executive leadership and coaching to define the strategy and approach for product agility across all teams — driving measurable business value and organizational alignment.
    • Growing the agile and product ecosystem through a tailored blend of discovery and portfolio practices, curated interaction points, and guiding principles that scale.
    • Influencing lasting behavioral change through hands-on coaching, sense-making, and synthesis of insights into actionable frameworks.
    • Applying flow metrics to surface visibility across leadership and their portfolios — enabling teams to learn, adapt, and continuously optimize delivery.

  2. IKEA

    Conshohocken, PA

    Jul 2021 — Aug 2022

    Agile Coach, US Digital Practice Lead

    • Built the US Digital Agile Practice from the ground up — generating momentum rather than dependency.
    • Inspired a culture of curiosity focused on outcomes and impact through intentional interactions, training, and workshops.
    • Connected strategy to execution across high-performing, cross-collaborative teams.

  3. North Highland

    Philadelphia, PA

    Sep 2019 — Jul 2021

    Agile Coach | Expert Practitioner

    • Lead Agile Coach for Merck's digital marketing Agile transformation initiative.
    • Product Owner for the Business Agility offering.
    • Contributed to development and implementation of an Agile Center of Excellence.
    • Internal career coach as part of the North Highland Career Coaching program.

  4. Equisoft

    Philadelphia, PA

    Jan 2018 — Sep 2019

    Engagement Lead & Scrum Master

    • Led organizations through business transformation initiatives with strategic guidance and thought leadership.
    • Cultivated Agile growth mindsets — building trust and influence to coach teams, stakeholders, and leadership.
    • Balanced structured and self-organizing leadership approaches to maximize value within delivery timeframes.

  5. Chubb

    Philadelphia, PA

    Feb 2014 — Jan 2018

    Scrum Master / Sr. Business Analyst

    • Re-engineered intake process and implemented a portfolio management system — improving planning, monitoring, and resource optimization.
    • Servant leadership; fostered transparent, collaborative environments enabling autonomous decision-making.
    • Delivered projects across both Agile and traditional approaches in support of organizational goals.

  6. Siemens Healthineers

    Malvern, PA

    Jan 2011 — Feb 2014

    Implementation Consultant / Team Lead / Product Analyst